Intergamma Connects 12,000 Employees Across 370+ Stores with Speakap

With Speakap, we’ve moved almost all operational communication to mobile—and it’s made a huge difference.

Intergamma, the powerhouse behind Dutch and Belgian DIY chains Gamma and Karwei, faced a familiar retail challenge: how do you keep 12,000+ franchise employees in sync—when most of them don’t even sit behind a desk?

The answer? A mobile-first, deskless-ready employee experience platform that brings operational efficiency and employee engagement into one seamless app.

Let’s break down how Speakap became Intergamma’s go-to tool for all things employee experience - from real-time store communication to operational excellence.

About Intergamma

Industry: Retail (DIY)
Employees using Speakap: ~12,000
Locations: 370+ stores across the Netherlands and Belgium

As market leaders in DIY retail, Intergamma’s brands—Gamma and Karwei—serve thousands of customers every day. Their franchise model means operational alignment is critical. And for store employees who don’t work behind a computer? That alignment has to happen in the palm of their hand.

The Challenge: reaching deskless store teams with the right info, fast

Store teams needed to stay up to date on product changes, store layouts, promotions, and more—but traditional comms (hello, physical folders and paper checklists 👋) just weren’t cutting it.

Our employees directly interact with customers, so communication within the team and with HQ is essential.

There was also no easy way to confirm whether tasks were completed—or even seen. Messages got lost, updates didn’t land on time, and store execution suffered.

The Solution: a mobile-first platform built for retail 

With Speakap, Intergamma centralized store communications on one branded, easy-to-use employee experience app. HQ sends roughly five targeted updates per day—everything from urgent product recalls to promotional rollouts—right to the frontline.

And it’s not just a one-way feed:

• Store employees get task notifications and reminders
• Managers get real-time confirmations when jobs are done
• Teams use chat groups for peer support, parts requests, and even marketplace-style exchanges

Previously, store managers handed out physical folders with instructions. Now, all tasks and relevant info are shared digitally—and we get confirmation once they’re completed.

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The Results: faster execution, stronger team alignment, happier customers

• Mobile-first operations: Communication lives where employees do—on their phones
• Two-way communication: Task status, feedback, and peer collaboration in real time
• Faster execution: Layout changes, product updates, and in-store actions are carried out more efficiently
• Improved service: Stores use Speakap to request urgent materials, helping customers on the spot

We successfully achieved our goal—operational messages now reach the right people effectively.

Thinking about Speakap for your business?

If Speakap can help Intergamma align 12,000+ employees across 370+ stores, just imagine what it can do for your frontline teams.😉

Learn more | Book a demo

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