How Speakap Became the Go-To Comms Platform for Viggo’s Operational Employees

Speakap definitely helps in reaching operational colleagues in a more engaging way!

says Simone Meesters, Communications Officer at Viggo, who played a key role in reshaping the company’s internal communications.

If she had to sum up Speakap in three words?

Contemporary, engaging, and involved.

Unlike traditional workplace tools, Speakap isn’t just a place to post updates—it’s a fully customizable, interactive platform designed to foster real two-way communication between leadership and employees. And for Viggo, that’s made all the difference. Ready to find out how Speakap transformed Viggo’s internal communications and why it became their go-to platform? Let’s go!

About Viggo

Industry: Airlines and Aviation

Employees using Speakap: 1,250+

Location: The Netherlands

Founded in 1974 as a small family business at Eindhoven Airport, Viggo has grown into a key player in airport operations and ground handling at both Eindhoven Airport and Schiphol. In 2021, Viggo expanded to Schiphol, where they provide passenger and aircraft handling for multiple airlines.

For over 50 years, Viggo has been committed to offering passengers a smooth and stress-free journey—from check-in to takeoff. With a team of dedicated employees, they work hard every day to make aviation safer, more efficient, and more enjoyable. Safety is their top priority, and teamwork is at the heart of everything they do.

The Challenge: reaching operational employees in a fast and accessible way

For years, Viggo, a key player in ground handling, relied on a weekly newsletter to communicate with its frontline teams. It seemed like a solid approach—well-organized, split into four divisions (Eindhoven Airside, Eindhoven Landside, Schiphol Ramp, and Schiphol Passenger), and packed with relevant updates.

But there was one glaring issue:

Our greatest challenge was to reach and interact with operational employees in a fast and accessible way.Simone Meesters
Communications Officer at Viggo

Critical updates—such as procedural changes—can easily get lost and buried in email inboxes leaving employees out of the loop. Even more so, checking an inbox isn't always a top priority—or even an option—for operational employees, especially if they can't access work email via mobile. And without a way to engage with the content, communication can often feel like a one-way street.

The Solution: A fully customizable, interactive employee experience platform offering more than just communication

When Viggo set out to replace its outdated email newsletters, they weren’t just looking for another messaging tool—they needed a dynamic, two-way communication platform that could truly engage employees. Speakap quickly emerged as the frontrunner.

Unlike traditional workplace tools, Speakap offers a fully branded, out-of-the-box solution that feels like an extension of Viggo’s corporate identity. More importantly, it provides targeted, team-based communication, ensuring that frontline employees receive the right information—without being bombarded with irrelevant updates.

We had a requirement list that included the need for team communication, interaction with operational employees, and the possibility of linking other apps like Afas. Another priority was to personalize the look and feel of the app based on our corporate identity.Simone Meesters
Communications Officer at Viggo

Why Speakap? The key factors that sealed the deal

Two major things stood out about Speakap: the fact that it was an off-the-shelf solution that could be completely personalized to our look and feel, and the ‘journey’ option that we wanted to use to smoothen our onboarding process.Simone Meesters
Communications Officer at Viggo

• Targeted team & function-based communication: The platform allows targeted team and function-based messaging, ensuring the right people receive the right information at the right time, without any noise.
• Interactive features: The platform enables employees to engage with updates, provide feedback, and participate in company-wide discussions.
• Integrations: The platform easily integrates with other tools like Afas and Mirro, that Viggo were already using, offering an all-in-one experience.
• Custom Branding: The platform supports custom branding, allowing Viggo to maintain its unique identity and making Speakap feel like an in-house solution.
• Employee Journeys: Instead of overwhelming new hires with multiple emails, employee journeys feature allows for a structured, step-by-step onboarding experience with integrated videos.

The Implementation: from setup to success

We had an extensive onboarding and setup process in which the Speakap team played a pivotal role. Speakap provided several online training sessions with all stakeholders. To this day, our dedicated Customer Success Manager is still very involved and easily approachable.Simone MeestersCommunications Officer at Viggo

The Results: sky-high engagement & adoption

One year in, Speakap has fundamentally changed the way Viggo communicates.

• 88% Activation Rate (exceeding their initial 80% goal)
• 90% Monthly Active Users (MAU)
• 40% Daily Active Users (DAU)

Key strategies that drove adoption:

• Personalized approach—some employees needed a little push to get started
• Performance reviews—if an employee didn’t have the app, it was brought up during their annual review
• Recruitment team outreach—direct calls to assist with downloads boosted adoption from 70% to 80%!

We noticed that a personal approach helped a lot. Sometimes employees just need a little push or a bit of help to download the app.Simone Meesters Communications Officer at Viggo

For Viggo’s leadership, one of the biggest wins was reducing the workload on the communication team. With Speakap, duty managers, team leaders, and safety officers could post updates themselves, eliminating bottlenecks and making communication more immediate and dynamic.

Beyond the numbers: a stronger company culture

What started as a solution for internal communications quickly became a powerful tool for employee connection.

One unexpected success? The rise of Viggo Inside, a Speakap-powered space where employees share personal stories, introduce themselves, or post snapshots from company events and weekend trips with colleagues.

This shift towards community-driven content has helped foster a more connected, engaged workforce—one where employees feel heard, valued, and part of something bigger.

Speakap didn’t just replace an outdated newsletter—it redefined how Viggo connects.

With Speakap, Viggo:

• Ensures critical updates reach operational employees.
• Provides a real-time feedback loop between leadership and staff.
• Empowers employees to engage, interact, and feel part of the company culture.

Thinking about Speakap for your business?

If Speakap can improve internal comms for 1,250+ operational employees at Viggo, imagine what it can do for your organization 😉

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