Not every message needs to sound the alarms, right? Some updates are critical, others are just check-ins, and some are all about getting quick feedback. Most internal communication platforms come loaded with plenty of features like News, Updates, Polls, and Events to help you deliver each message just right.

But how can you know which one to choose? Getting this right can make a big difference in how your team connects with your message.

Whether it’s critical news, casual reminders, or a quick feedback request, here’s your guide to making the most of your internal comms platform.

News, updates, polls, or events – which is right for your message?

News: for the big, “drop everything” announcements

Got something that simply must be read? News post is your best friend for mission-critical updates. With email alerts, push notifications, and attention-grabbing banners, News posts are designed to stand out and say, “This really matters!”

Plus, you can track who’s seen the post and even request acknowledgments, so nothing important slips through the cracks.

How to use news:

• Major announcements, policy updates, or anything your team needs to know.
• Send push notifications and emails for max visibility.
• Track engagement and request acknowledgments to be sure it’s received.

Updates: best for everyday, casual announcements

Think of Updates as the digital break room chat. Perfect for quick team-wide news, friendly reminders, or casual shoutouts, Updates keep things light and informal. Want to keep the tone fun? Add GIFs, throw in a question, or encourage comments. Updates make it easy to keep everyone connected without the formality of a “must-read” notice.

How to use updates:

• Great for everyday news, friendly reminders, or those casual “just FYI” moments.
• Keep it informal with GIFs and playful formatting.
• Invite feedback to keep the conversation going.

Polls: when you need feedback, fast (and anonymously)

Need input from the team without calling anyone out? Polls are perfect for gathering quick, anonymous feedback. Whether you’re asking for opinions on a new policy or running a lighthearted survey (Team Coffee vs. Team Tea, anyone?), polls make it easy to get honest answers quickly.

How to use polls:

• Get a snapshot of team opinion on important issues or just for fun.
• Keep it short, sweet, and anonymous for the best participation.
• Use it to get real, unfiltered responses – without hunting people down for their opinions.

Events: best for RSVPs and event reminders

Managing RSVPs and event reminders? Meet Events. From company-wide meetings to team get-togethers, Events make sure no one’s “Oops, I forgot!” It’s a surefire way to see who’s in, who’s out, and who needs a friendly nudge as the date approaches.

How to use events:

• Track RSVPs and create excitement around upcoming meetings, trainings, or celebrations.
• Send automatic reminders so no one misses out.
• Perfect for making sure everyone knows who’s coming and when.

Not sure which to use? Here’s your cheat sheet

• Critical, can’t-miss info: Use News.
• Casual, informal updates: Go with Updates.
• Quick feedback: Choose Polls.
• Managing RSVPs: Events are your best option.

No matter what you’re communicating, choosing the right way to share it can be the difference between your team actually seeing it... or scrolling right past. 

With these options at your fingertips, you’re set to deliver messages that stick, keep your team informed, and make them feel connected to what’s happening.

Because when your message is clear, everyone’s on the same page – and that’s when information doesn’t slip through the cracks & real employee engagement happens.