How Basic-Fit Rolled Out An Employee App For Thousands Of Team Members

What do you do when your internal emails no longer reach the people who actually need them?

In this session, Antonella Miozzi – van der Heijden, Sr. PR & Corporate Communications Manager at Basic-Fit, joins Ties Guensberg, Sales Director EMEA at Speakap, to share how Basic-Fit modernized their internal communication for 8,000+ employees across six countries.

What to expect:

• Why traditional tools (like email and shared inboxes) weren’t cutting it—especially for part-timers
• How Basic-Fit launched Orange Connect, their custom internal comms platform built with Speakap
• A behind-the-scenes look at how they structured content, targeted different teams, and integrated HR tools
• What “must-know” vs. “nice-to-know” content looks like in action
• Engagement metrics, cultural differences, and what’s still evolving

Key takeaways

• Email doesn’t work for the frontline. Shared inboxes, missed updates, and rising costs made email unsustainable—especially for part-time staff without company accounts.
• Targeted content drives relevance. Orange Connect is structured by country, department, and role—so employees only see what matters to them.
• Branded tools build buy-in. “Orange Connect” wasn’t just a tool—it aligned with Basic-Fit’s values and culture, helping drive adoption and recognition.
• HR integration saves time (and sanity). Employees are automatically added and removed from the platform via HR systems—no manual work needed.
• Chatbots reduce repetitive questions. From FAQs to policies, the smart chatbot gives instant answers—cutting down workload for HQ and making support accessible 24/7.‍
• One app, all the essentials. With a central hub for training, links, documents, and updates, Orange Connect became a true one-stop shop for the workday.‍
• Engagement depends on local culture. Spain leads in logins and interaction, the Netherlands less so—highlighting the need for localized strategies.‍
• Must-know vs. nice-to-know content works. News posts get push notifications; social-style updates drive everyday engagement—both serve a purpose.‍
• Change management is key. Moving from email to a new platform takes time and trust. Clear onboarding, local ambassadors, and feedback loops made the shift smoother.‍
• Adoption is high—daily use is the next frontier. With 96% adoption and 84% monthly logins, Basic-Fit is now focused on increasing daily engagement and contribution.

Whether you’re planning a comms upgrade or scaling across regions, this webinar gives you a clear playbook to follow.

Watch the recording to see how Basic-Fit made it work.

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