How to (Finally) Measure Internal Comms Effectiveness The Right Way

About this webinar

Are your internal communications truly making an impact, or are they just disappearing into the void? For many IC professionals, figuring out what works and what doesn’t can feel like guesswork - but it doesn’t have to be.

This exclusive webinar recording with Anete Vesere and Daren Jennings dives deep into the strategies and tools you need to effectively measure the success of your internal communications and link them to meaningful outcomes.

What you’ll learn during this webinar:

1. Defining success in internal comms: Understand why metrics like open and click-through rates are only part of the picture. Learn how to identify metrics that truly measure the impact of internal comms on business goals.
2. Asking the right questions: Identify meaningful metrics by asking critical questions like “Effective to whom?” and “What happens if we stop communicating?”
3. Practical steps to data-driven IC: Discover how to track engagement trends, measure retention of key messages, and analyze both qualitative and quantitative data.
4. Innovative measurement frameworks: Explore metrics such as 'cost per engaged employee' and 'engagement follow-up effectiveness.'
5. Aligning IC metrics with business objectives: Align internal communication metrics with broader goals like profitability, risk reduction, and cost savings.

Who is this webinar for?

Internal comms professionals, HR leaders, and anyone responsible for employee engagement. Perfect for those new to measuring or refining their IC strategies.