How VitaS Effectively Reaches +500 Employees in Healthcare Facilities

Imagine the daily struggle of managing communication for over 500 employees scattered across different eldercare facilities. That was the reality for VitaS, until they chose to use Speakap, an employee communications platform, specifically designed for reaching frontline employees as well as gathering their feedback.

The Challenge:

Fragmented communication and limited feedback

Imagine the daily struggle of managing communication for over 500 employees scattered across different eldercare facilities. That was the reality for VitaS, a leading healthcare provider, where traditional methods like newsletters and posters felt like shouting into the void.  Important updates were getting lost, and there was no way to hear from employees, a crucial aspect for staff engagement according to Sofie, Staff Communication Officer at VitaS. VitaS struggled to grasp if their employees were engaged or if they even received critical messages.

The communication system at VitaS was fractured. Different teams had created their own WhatsApp groups, leading to a confusing and siloed information flow. Important updates meant for everyone often only reached a select few.  This lack of centralized communication created frustration and inefficiency.

But the bigger problem was the silence on the other end. VitaS had no way to gather feedback from their employees. They couldn't gauge employee sentiment or understand their daily challenges. This one-way communication stifled a sense of community.

The Solution: 

An employee experience platform designed for reaching frontline employees as well as gathering feedback

To address the challenges above, VitaS chose Speakap, an internal communications platform. Why Speakap?

• Two-way communication: Speakap allows employees to comment on posts, ask questions, and share information with each other.
• Centralized communication platform: Speakap brings all communication into one place, making it easier for employees to find the information they need.
• Targeted communication: Information can be sent to specific groups of employees, depending on their role or location.
• Mobile app: Employees can access Speakap on their smartphones, tablets, or computers, making it easy to stay informed even when they are not at work.
• Secure communication: Speakap complies with GDPR regulations, so employees can be sure that their personal information is safe.

“One of the most important things for us was that the platform we were going to use was also private and secure. Speakap offers that and more.”

Sofie Deweerdt, Communications Team

The Results:

Speakap has been a great success for Vitas, with a 93% adoption rate and 49% of employees using the app daily

After just over a week, more than 80% of employees were active on Speakap. This dramatic shift isn't just about novelty; it highlights the app's intuitive design and its ability to address the specific needs of VitaS's workforce. Now the app has a staggering 93% adoption rate and 49% of the frontline employees are using the app daily.

“We have separate communication roles for each campus, which means that employees from one campus can communicate with each other without being bombarded with information that is not relevant to them.” 

Sofie Deweerdt, Communications Team

That’s not all, thanks to Speakap:

• Employees feel more connected to the organization and their colleagues.
• Employees are able to share information and ideas more easily.
• Employees have access to the information they need to do their jobs effectively.
• Employees spend less time searching for information.
• Employees feel more valued and appreciated.
• VitaS have created a more positive and engaging work environment.
• The app has helped to improve communication and collaboration between employees, and has also made it easier for Vitas to share important information with its staff.

Watch the webinar recording (in Dutch) with VitaS's communication staff member: Carefree Communication: The success of an employee app in Healthcare.