Core values are your company’s DNA. They shape everything from your culture to decision-making. However, let’s be honest—having that stuff is excellent, but helpful only when everyone knows what it is, right? Moreover, alongside ensuring awareness, getting everyone, from your in-office crew to frontline teams, to live by them is also tricky business.
It’s becoming increasingly clear to internal communicators that company culture is an integral part of any business. And it’s especially crucial when it comes to organizations with frontline workers. A well-developed culture can have a huge impact on the overall success of an organization, as it dictates how employees interact with each other and with customers. It impacts employees with job satisfaction, a sense of belonging, and boosts morale.
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