About this webinar
Are your internal communications truly making an impact, or are they just disappearing into the void? For many IC professionals, figuring out what works and what doesn’t can feel like guesswork - but it doesn’t have to be.
This exclusive webinar recording with Anete Vesere and Daren Jennings dives deep into the strategies and tools you need to effectively measure the success of your internal communications and link them to meaningful outcomes.
What you’ll learn during this webinar:
- Defining success in internal comms: Understand why metrics like open and click-through rates are only part of the picture. As well as, learn how to identify metrics that truly measure the impact of internal comms on business goals.
- Asking the right questions: You’ll learn how to identify meaningful metrics by asking critical questions like “Effective to whom?” and “What happens if we stop communicating?” These questions help align communication objectives with stakeholder expectations and broader business goals.
- Practical steps to data-driven IC: Learn about practical steps for designing data-driven internal communication strategies. You’ll discover how to track engagement trends, measure retention of key messages, and analyze data that reflects the cultural and emotional impact of your efforts. This includes insights on how to assess qualitative factors like trust and transparency alongside quantitative metrics, ensuring your approach addresses both tangible outcomes and employee sentiment.
- Innovative measurement frameworks: Additionally, the session covers overlooked metrics, such as "cost per engaged employee" and "engagement follow-up effectiveness," offering fresh perspectives on how to refine your campaigns and maintain engagement over time. By tying these insights back to operational efficiency, cultural transformation, and customer experience, you’ll learn how internal comms can directly contribute to your organization’s success.
- Aligning IC metrics with business objectives: Finally, you’ll see how to align internal communication metrics with big-picture goals like profitability, risk reduction, and cost savings. You’ll leave equipped with strategies to demonstrate the true value of internal communications to senior leadership, ensuring IC has a lasting impact on your organization’s growth and culture.
Who is this webinar for?
This webinar is perfect for internal comms professionals, HR leaders, and anyone responsible for employee engagement. Whether you’re just starting to measure your efforts or looking to refine your approach, this session will equip you with the strategies and tools you need to succeed.
Why this webinar is a must-see?
In today’s fast-paced work environment, effective communication is crucial. But without measurement, you’re flying blind. This webinar will help you take control of your IC strategy, so you can move from guesswork to results-driven action.
